Here is a list of frequently asked
questions we hear from our search engine placement customers. Simply click on the question you
wish to ask to see the answer. If you need further assistance. Contact
us at our customer support center at (281) 710-7396.
-
How many new leads can I
expect to see every month?
- Which search engines
will I be found on?
-
What
are the fees involved in signing up with your services?
-
What
is the difference between my monthly "Account Fee" vs. my
"Pay Per Click" fee?
-
What
should I spend in "Pay per Clicks" per month?
-
What
if I want more than 50 keywords?
-
How do
I sign up for services?
- What if a competitor sits and click on my add all
day? Won't I be charged for each click?
- What if a competitor raises my bid amount too high?
How do I still get on the search engines?
- What is my return on investment compared to other
advertising mediums?
- Can I get my statistics earlier than
every month?
- How do I get one month of free service?
- How do I choose the keywords I want?
- Can I ever change my keywords?
- What determines the price of a keyword?
Answers
1. The amount of leads your company
receives is going to vary depending on how specific your keywords are
and the popularity of the keywords you are using. What is very clear is
that your cost per lead or impression is going to be significantly lower
than with traditional advertising.
Click here to see a case study taken from actual customer data.
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2. We have two levels of
service; Our Premium Exposure package lists your site in the top returns
of Yahoo, AltaVista, MSN, Lycos & Infospace.
Our Premium PLUS! Package lists you with those 5 search engines plus,
Google, AOL, AskJeeves and EarthLink.
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3. The fees involved with
placing your site in the search engines are $99/mo. for our Premium
Exposure Package and $149/mo. for the Premium PLUS! Package.
In addition you will specify a monthly pay per click limit. This is the
money we are to use for your click throughs.
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4. Your monthly
Account Fee is the fee we charge for managing your keyword account
and providing you with detailed monthly statistics. This fee should not
be confused with the "Pay per Click" fee which is the monthly
budget you set to use to pay for your website traffic.
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5. A good place to start
your monthly pay per click budget is $50-$100 per month. Keyword phrases
typically trade at about .20 per click. This will give you approximately
500 visitors through your website. If going with our Premium PLUS!
package, We suggest a monthly budget of $100-$300 since you will be
spread out over a large number of search engines.
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6. Both our
Premium and
Premium
PLUS! Packages come with up to 50 keywords. If you wish to add
keywords to your campaign, contact your sales person. A one time setup
fee applies.
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7. Signing up for either
of our exposure packages is easy and fast! Simply fill out our
online form making
sure to fill out each textbox. Your account will be activated
immediately and keywords will be added to the search engines in as
little as 3 days. You can also call a sales representative at (281) 710-7396 for instant account activation.
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8. Our system uses a
series of security measures insuring that an individual computer can
only charge an account 1 time. Due to the highly protected systems in
place we can not go into the specifics of how this system works.
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9. Being the #1 return on
a specific keyword is desirable but not necessary for success. If a
competitor has raised the price of a keyword to a point that we
determine too high, we will look for alternative keywords or simply
choose a lower rank for that specific word. Our ultimate goal is to
drive the most targeted traffic through your website, while staying
within your monthly budget. Your monthly statistical analysis will show
in detail, your rank and average CPC (cost per click).
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10. Search Engines can
provide the highest return on investment of any advertising medium. The
key behind the success of search engine advertising is that you are only
paying when an interested customer is actively searching for you!
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11. Our programs include
detailed monthly statistics at the beginning of your sign up date. We will
provide additional statistics upon customer request for a one time fee.
Contact your sales representative for additional information or to
request a report.
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12. WebTrafficWorks.com
customers can earn a free month of service (not including Pay per Click
charges) by referring a friend to service. Simply tell a friend to sign
up via our online order form and type in your name where it asks for
referral method. Sign up one friend, earn 1 month free service. Sign up
ten friends earn 10 months free and so on. A great way to save money and
help a friend at the same time!
Click here for more program details.
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13. Keywords can be
chosen in one of two ways. The first method is to tell us which keywords
are important to your business. The second way is to ask a sales
representative which keywords are the most popular in your business
category. Our sales representatives have access to software which can
predict your monthly traffic and average cost. If this sounds
interesting, call for a Free keyword analysis. (281) 710-7396
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14. We want your online
marketing to become a successful part of your marketing initiatives. If
you need to make changes to your keywords or want to change your keyword
titles or descriptions simply call your sales representative or fill out
our online form and we will make
the changes for you.
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15. Keyword prices are
determined by what the market will bear. In other words whatever you or
your competition is willing to pay.
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